Artejones Chaturbate is an extremely popular Cam Girl on Chaturbate who streams live webcam video. She boasts an attractive physique with beautiful body proportions and is known to enjoy playing pranks – she specializes in nudism as well as masturbation! Additionally, Artejones is part of Chaturbate’s Cam Girl Elite Program meaning she gets paid more than other models on the platform.
Chaturbate organizes market competition by employing several market devices that convert highly diverse bodies and performances into calculable sexual commodities (Muniesa et al. 2007). One such market device is board placement, which hierarchically orders thumbnails corresponding to live shows performed by models. Achieve high board rankings is key for earning potential as more viewers may notice these thumbnails and therefore tip her. Unfortunately, since Chaturbate does not disclose details regarding its ranking algorithm or provide guidelines as to what works and doesn’t.
Faced with uncertainty, models employ various competitive strategies in what Jane Guyer (2016) refers to as an economy of apportunistic innovation. These strategies exploit what models perceive as diverse performance criteria that are enforced and judged within their community via a loose but rigorously enforced code of conduct articulated on platform forums.
Many competing strategies on Chaturbate are guided by what has come to be understood as an overarching principle of fairness: that all models deserve an equal chance at progress in the platform economy so long as they put forth equal work and effort. This conception of fairness rests upon an order of meritocratic worth that underlies both entrepreneurial and moral discourse on Chaturbate.
Once tips stop arriving, these reliable performance criteria no longer serve as an ethical or strategic framework for entrepreneurial action. When that occurs, what was once an engine for economic success can quickly turn into a source of frustration and anxiety.