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Chaturbate stands out from many adult sites by prioritizing broadcasters over affiliate marketing as its main goal. By catering to broadcaster needs and organic growth, they’ve ensured quality traffic will follow – keeping their brand close to broadcaster hopes for financial freedom and creative expression.
One of the primary ways that models use Chaturbate to organize and make money is via its board placement market device, which enables models to compete for top rankings based on viewer tips. While Chaturbate does provide some information regarding ranking algorithms, most models simply rely on information shared among models or indirectly by Chaturbate itself to make educated guesses – leaving competition open for hustle and improvisation from models who open themselves up for diverse performance criteria that draw on “two contrasting orders of worth that constitute the fabric of calculation and rationality”.
Reaching top rankings requires hard work, luck and effective marketing. Streamers who prioritize content production, offer, and promotion are likely to achieve higher rankings; however, these same traits make them susceptible to market fluctuations and external influences which threaten their top positions; even successful models in platform economies face constant threats of being dislodged from their coveted positions as they balance improvisational work with unstable conditions that allow them to thrive.
As part of their anniversary celebrations, XBIZ met up with Lara from Chaturbate to talk about some of its major milestones, current passion projects, and long-term ambitions.